Three Chinese brands increased their shipments of smartphones in the I quarter of 2017
IDC analytical agency has published a new report, which reported an increase in smartphone shipments in the first quarter of 2017. According to the company report, the supply increase of 4.3% against 3.6% previously predicted. Total January-March it was shipped 347.4 million smartphones against 332.9 million in the same period in 2016. Leading supplier is Samsung, Apple follows. When comparing year to year, both leaders prokazali minimal changes in the supply and market share. But included in the Top 5 Chinese brands Huawei, the #Oppo and Vivo steadily increasing volume of shipments, taking more and more market.
The share of Samsung in the global market is estimated at the beginning of the year in the amount of 22.8% against 23.8% in 2016. Despite the increase in the supply of 0.4 million smartphones, Apple’s lost half a percent, taking up 14.9% of the market today. Much more confident feeling Huawei – supply growth has increased year on year by 21.7%. In the first quarter the Chinese brand is the third in the list of the world’s largest supply of 34.2 million and a market share of 9.8%. Total number of smartphones shipped in the first quarter of this year increased by 14.5 million compared with the same period in 2016.
Despite the announcement of a plurality of premium-level smartphone, which only entered the market, we expect that most of the growth will come precisely on the available models in different markets. Despite the popularity and advertising on premium devices, we are witnessing a restructuring of portfolios of many companies that are oriented to low-cost devices with premium design, which ultimately blur the boundaries between the masthead and the lower price segments. This allows the average consumer to more easily move to the brand without significant x cash costs “- Anthony Skarsella, IDC Worldwide research manager.
After the announcement of the flagship Samsung Galaxy S8 and S8 Plus market situation may change in favor of the South Korean technology giant.