The reason for the project is to enhance the downloading speed of mobile versions of websites almost immediately.
AMP is an open source project based on HTML to speed up the loading of Web pages using advanced caching techniques, forecasting and pre-download content.
The project Accelerated Mobile Pages(AMP) is compatible with all kinds of dynamic advertising, and will also support online access and subscription.
Google is already negotiating with major Internet resources, such as Twitter, LinkedIn, Pinterest, TIME, The Telegraph, The New York Times, The Wall Street Journal and many others to allow users to instantly access important information.
The first set of sites to support AMP will be available in January 2016.